Innovia Films, a manufacturer of film materials for labels and packaging, has announced the appointment of Alasdair McEwen to the role of business unit director, Packaging Europe.

McEwen has been an experienced member of the Innovia team for over 27 years and has held various positions in the labels and packaging business units with an excellent track-record and successful projects, the company says.

Over the next couple of months, McEwen will be further developing the packaging strategy for Innovia’s European plants to leverage the opportunities for our packaging films that are arising with changing legislation and a push towards design for recycling.

McEwen says, “I am excited to lead the Packaging division into new focus areas, whilst reflecting on legislation and industry mega trends. We are a strong player in the packaging industry and can build on that tradition.”

“We have a unique offering for Packaging with the different technologies that we provide to the market. Our capabilities bring vast opportunities for our customers, and we are constantly evolving in the Packaging Division. Presenting a solution-based approach based on market trends,” adds McEwen.